When we talk about planning and hosting online events, what is the one thing that comes to your mind? Probably the number of people who will attend the conference? Also, what do you think is the most important factor that determines the success of the event? Is it the planning, or how do you execute it? Well, yes, these factors do matter. But, the most important of them is the promotions.
It is the promotions that will help you reach out to the audience and convince them to attend your event, and it is how you will earn profits. Therefore, doesn’t it make marketing and promotion the most crucial factor in hosting an event? Without an audience, is any event actually successful? No, right! Hence, it goes without saying that as an organizer, you need to be extra careful about the promotions of your event.
Keeping that in mind, here, we are sharing with you some of the most preferred ideas and strategies you should include in your strategies. So, without any ado, let us jump into the blog and see what ideas and strategies it is talking about.
1.Create a Hooking Landing Page:
The first and most vital step to promote the event includes creating a landing page that will contain all the information related to your event. When you create the landing page, make sure you incorporate all the messages and information you want to convey to the audience. Also, include videos, graphics, and pictures to be clear with your message and make it look more attractive. These elements will make your landing page more attractive and keep the audience hooked to the page. In addition to it, including all the information related to your speakers and other necessary information to it. Also, last, don’t forget to add an attractive call-to-action tab that would compel the audience to take an action and register for the event.
2.Create a Buzz Around Your Speakers:
The next thing you can do is create a buzz around your speakers and guests sometime before the event. One of the most crucial factors that the audience considers is the speakers and guests of the event. Not only this, but the subject they will be talking about also plays an important role in converting the audience into your attendees. Hence, choose speakers wisely. Also, make sure you know the interests of your audience. You can either go with a celebrity or some industry experts. However, just ensure that the speakers you choose align with the subject of the conference.
3.Collaborate With Influencers:
Another popular and sought-after technique that one can use to promote the event is collaborating with influencers and celebrities. Reaching out to influencers and celebrities is a great way to create a buzz around your event. However, you cannot just randomly tap on any of the celebrities. You need to be strategic about it. Reach out to the celebrities whose profile matches your industry, event, or subject. To reach out to them, you can contact their PR team or reach out to them directly through social media.
Also, you should be very clear about your requirements, what their rates are, and how you can partner with them. Being clear will keep everything in place and won’t create confusion in the end.
4.Use Email Marketing and Other Marketing Techniques:
To market your event efficiently, you should leverage marketing techniques such as email marketing. It is one of the most effective techniques to spread the word about your event or even brand. It is why email marketing is preferred by almost all marketing professionals around the world. While you send emails to your audiences, make sure you maintain consistency; However, refrain from spamming their inboxes. It won’t take them much time to block you from their inboxes.
In addition to it, you should also make use of other marketing tools and techniques. These techniques include social media marketing, content marketing, traditional media marketing, paid media marketing, and so on. You can leverage tools such as e-fliers, banners, hashtags, and other such tools. These tools will help you reach out to a wider audience in less time and effort.
The next thing you should do is offer incentives, early registrations, discounts, and other such lucrative offers to your target audience. These are the deals nobody would like to miss out on. Not only this, but since the maximum number of people will register early if it gives them some sort of benefit, it will give you a rough idea of the approx number of people you should expect at your online event. Having the idea of the number of people who will attend your event will help you in planning things accordingly.
6.Leverage Social Media Platforms:
The next and one of the most effective ways you can use it is to leverage social media platforms to promote your upcoming event. We all know how powerful social media platforms are, and they can have a huge impact on deciding whether the majority of the audience will get to know about your event or not. To ensure that the maximum number of people get to know your event, you can create dedicated social media pages for your event. Though you are always open to leveraging the social media pages of your brand, it is advisable to create dedicated social media pages for your event. Use hashtags, post regular content, track engagement, and most importantly, keep your audience updated about the event.
As we mentioned, promoting an event is the most important aspect of an online event. It is due to the fact that this factor directly affects the success of your event. How many audiences you will reach and how many of them will turn up for your event depends completely on how you are promoting your event. Hence, it goes without saying that you should leave no stone unturned if you want to reach the maximum number of people and expand the reach of your brand and your event. You can use the techniques mentioned above for the best possible results.